PIMP MY ROLLATOR
on June 19 in Hamburg
On June 19, the Design Zentrum Hamburg will be the venue for a radical rethink: as part of Social Design Week, PIMP MY ROLLATOR will show how gray everyday aids can be transformed into powerful design statements.
Why do mobility aids often look like they came straight out of design hell? Gray. Bleak. Invisible. As if function were everything. PIMP MY ROLLATOR puts an end to the uniform look. Artists and designers are pimping walkers—loud, wild, personal. Each piece is unique. Each design is a manifesto against age stereotypes.
Because design can break down barriers—on the road and in people’s minds. Mobility shouldn’t just work. It should inspire.
We are shaking up outdated images of aging
For us, it’s about much more than style. PIMP MY ROLLATOR wants to break down rigid age stereotypes and challenge conventional thinking. With exciting talks, creative ideas, and inspiring discussions about design, age, and diversity, one thing becomes clear: it’s high time to finally do away with outdated images of aging.
And this is where it all happens:
SOCIAL DESIGN WEEK
Donnerstag, 19. Juni 2025
Design Zentrum Hamburg
Hongkongstraße 8
20457 Hamburg
The complete PIMP MY ROLLATOR program:
14:00 – 16:00 – Ausstellung: PIMP MY ROLLATOR
Redesigned. Customized. Full of personality. Here, rollators become design objects—and design becomes a tool for participation.
With works by:
Amrei Fiedler – Illustratorin
Alexander Lachmann – Künstler, Lübeck
Niklas Lüders – Graffiti Artist, Musiker
RØB, TAPE OVER, Berlin – Tape Artist, Berlin
Lena Schmid-Tupou – Malerin
Projektgruppe der FSG – Freie Schule für Gestaltung Hamburg
14:00 – 18:00 – DIY-STATION: Pimp it yourself
Design your own rollator – spontaneously, easily, creatively. We provide the materials, ideas, and support – you bring your attitude and style. Instructions from Anke Rega (Illustratorin, REFLECTIVE Innovations Berlin) and Street Artist Niklas Lüders.
16:00 – 17:30 – #PMR CORSO – Vom Design Zentrum zur Busanbrücke
The pimped-out walkers leave the room and roll right through HafenCity. Public space becomes a stage for new images of aging. Come along, roll along, and show your attitude.
17:30 – 18:30 – #PMR HAPPY HOUR
Networking, initiating, exchanging ideas: Happy Hour brings together people who want to rethink design, age, and participation.
18:30 – 20:30 – Impulse & Talks: Design ohne Altersgrenzen
An evening for everyone who sees design as an attitude. In short, concise talks, experts from the fields of design, mobility, urban development, and society will share their perspectives and focus on the following questions:
How can design break down barriers—in our cities, in our everyday lives, in our minds? How can we shape a future in which age and aging are not limiting factors, but sources of inspiration?
With input from:
Anders Berggren – Gründer und CEO von byACRE, Kopenhagen
Elke Jensen – Designerin, Entwicklerin des CityCaddy
Christa Möller-Metzger – Journalistin, Sprecherin der Grünen 60plus Hamburg
Jula Lakritz – UX Designerin & Accessibility Consultant, DB Systel
Sybille Salbrechter – Junior Researcherin, FH Salzburg
Sören Jungclaus – Industriedesigner, Studio neongrün
Marcel Schmucker – Pflegewissenschaftler, Rollator-Forscher, Hochschule Esslingen / Uni Tübingen
Kathrin Bardt + Christiane Müller, Kommunikations- und Marken-Expertinnen. Co-Gründerinnen von Age of Style – The Conscious Collective.
Robert Eysoldt, Creative Consultant, Systemic Business Coach & AI Manager
Gründer der Initiative Age Bombs
PIMP MY ROLLATOR is an intervention by Age Bombs and Age of Style PIMP MY ROLLATOR is part of SOCIAL DESIGN WEEK 2025 – realized by Age Bombs and Age of Style, two initiatives that promote new images of aging, creative visibility, and intergenerational design.
With the kind support of:
brandtouch°
rajk – Digital Fullthinking
yes!devs
Das Geld hängt an den Bäumen
Weingut Schlumberger
HOHO Bier
