Boom! Visibility as a statement. This image says it all.

There it is: the image that brings it all together. Rollators that refuse to be overlooked. People showing up, standing tall, taking space. A moment that lingers — because it reshapes how we see aging. Because this isn’t just talk about inclusion — it’s a space where old age images get blown up. With color. With style. With attitude.

PIMP MY ROLLATOR

On June 19, 2025, together with Age of Style, we took PIMP MY ROLLATOR to the streets as part of the Social Design Week Hamburg — a format that pushed boundaries:
between mobility aid and design object,
between art and everyday life,
between labels and self-determination.

Why?
Because we asked ourselves:
How is it possible that rollators still look like they escaped from design hell?

That was the spark: We wanted to act. To make visible what’s usually overlooked. So we called on designers, artists, and creatives to pimp rollators — as bold expressions of personality, as design objects in public space, and as powerful statements for visibility, inclusion, and attitude.

The highlight: The Rollator Parade

At exactly 4:00 PM, it kicked off. A colorful rollator parade moved through HafenCity — loud, visible, and full of attitude. With people rolling or walking. Young or old. A moving manifesto against age stereotypes.

Thank you for this bold and creative stance

A special thank you to the artists and designers who opened up new visual perspectives and helped make rollators impossible to overlook: Amrei Fiedler, Illustrator; Alexander Lachmann, Artist; Niklas Lüders, Graffiti Artist & Musician; RØB, TAPE OVER BERLIN, Tape Artist; Lena Schmid-Tupou, Painter; Vera Block and Thomas Roine; Agentur-Team brandtouch and the project group from Freie Schule für Gestaltung Hamburg (FSG). And to Anke Rega in cooperation with REFLECTIVE Berlin — for the creative energy at the DIY station.

From left to right: Projekct team Freie Schule für Gestaltung Hamburg (FSG), Niklas Lüders, Amrei Fiedler, Alexander Lachmann, Lena Schmid-Tupou and the agency team of brandtouch. Photos: Ben Röhring Redpinata.

In the evening, things got real

In a series of talks and impulse sessions, voices from design, research, caregiving, and politics came together to talk about mindset, participation, and the power of design to reshape social reality when it’s understood as a statement of intent.

Anders Berggreen, Founder and CEO of byACRE, shared how product design can be both functional and emotionally compelling. His vision: a rollator shouldn’t feel like a weakness it should be light, aesthetic, and even desirable.

Elke Jensen, Designer and Creator of the CityCaddy, presented her sustainable mobility solution for urban life. Her work shows how design must be inclusive, long-lasting, and relevant, especially when it comes to visibility in public space.

Sören Jungclaus, Industrial Designer at Studio neongrün, offered insights into his practice, which sits at the intersection of product development, inclusion, and social change. His core belief: Good design doesn’t happen in isolation it starts with the people it’s made for.

Christa Möller-Metzger, Journalist and Spokesperson for Grünen 60plus Hamburg,
addressed the impact of age stereotypes on our health and self-image and how liberating it is to create and live new, self-determined images of aging.

Jula Lakritz, UX Designer and Accessibility Consultant at DB Systel GmbH, spoke about how digital tools can complement existing mobility services not to replace people, but to support them where it’s most needed. It’s not about less human interaction, but about more humanity in the system.

Marcel Schmucker, Nursing Scientist at Hochschule Esslingen and PhD candidate at University of Tübingen, emphasized that rollators are part of personal identity. His message: Design shouldn’t standardize it should reflect individual realities, with respect and empathy.

Sybille Salbrechter, Junior Researcher at FH Salzburg, presented key insights from the research project REACT 2.0 – Redesigning Ageing. Her takeaway: Assistive products must empower not stigmatize. Design matters when it’s nuanced, and when it takes people seriously.

From left to right: Kathrin Bardt, Elke Jensen, Sören Jungclaus, Anders Berggreen, Christa Möller-Metzger, Jula Lakritz, Marcel Schmucker and Sybille Salbrechter. Photos: Ben Röhring, Redpinata & Age Bombs.

Thank you for your vision, your voice, your vibe.

A heartfelt thank you to everyone who made this day possible by pimping, rolling, thinking ahead (and back), discussing, and showing up. And an equally big thank-you to the Design Zentrum Hamburg for the stage and the space to make it all happen.

A special thank you to Kathrin Bardt and Christiane Müller, the creative minds behind Age of Style, a platform for Positive Aging for a collaboration that went far beyond a single project. This was where vision and creative power came together in perfect balance.

From left to right: Christiane Müller & Kathrin Bard, Age of Style; Robert Eysoldt, Founder of Age Bombs. Photo: Ben Röhring Redpinata.

Wanna see more? Know more? Get involved?

Then drop us a line or book a personal, no-obligation video call with Robert Eysoldt, the initiator of Age Bombs.

Book your call now!